Google yourself. Not your company name – any company can appear at the top of the search results if you already know who you are looking for. Think like your customer and try an open ended search – “Triathlon Bicycles”, “SQL 2005 Servers”, “Local HVAC Service” . . . i.e. something that describes
your product or service rather than names it. Now where did you appear in the search results?
Search Engine Optimization (SEO) is the art and science of making sure that your organic ranking in search results is as high as possible. Meta tags and keywords are only a small part of it (a part of InSiteCommerce
Software that the console allows you to manage) but SEO goes much deeper and you need a partner that understand the complex algorithms that determine your placement on Google, Yahoo, MSN and every
other search engine.
InSite Software solutions understands SEO and will help you maximize your search engine rankings by consulting with you on your content, design, page layout, and of course the meta tags to make sure that your target market can easily find you and see why they should do business with you.