X-Cel Optical

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Company
X-Cel Optical

Headquarters
Saint Cloud, MN

Industry
Eyeglass Manufacturer

Website(s)
www.x-celoptical.com

Business Issue
Xcel was looking for an improved online image for their brand and products. While they did not sell directly to the consumer, they needed to provide consumers, resellers and optical professionals the information needed to recommend their products.

InSite Solution
InSiteCommerce B2B Website

Results
New site was designed and launched on the InSiteCommerce platform in July of 2007. The new site provided catalog data of all available SKU's and technical documents to the trade and to the consumer. Phase 2 includes a secure login area to place orders and track orders online.